How To Set Up Facebook Ad

How To Set Up Facebook Ad

This article will provide you with the basic idea about facebook ad which will help you to drive more traffic to your website. A new year has begun and it is time for the webmaster to continue your new year plan of making money online. Like usual, before you can make money online, you will need lots of visitors. Google is the best place where you can drive lots of web traffic to your website but if you think you can't get enough web traffic from Google, then you might want to try out facebook as well. Facebook which has over 350,000,000 active users from around the world is another good place for us to get lots of online traffic. You can easily get 1,000 people to visit your website by just spending 10 to 20 dollars per day to promote your own business, website and product on facebook with facebook ad.

The process of starting an advertising campaign on facebook is simple, all you need to do is to provide information about your own website URL, the title of your website, the description of your ad plus upload an image for your ad if you want to. After you have selected your target users by location and age group, facebook will take care of the rest from here onward. Your ad will automatically fit into the facebook page and any image in your ad will usually get set to 110 x 80 pixels. Finally, your ad will be reviewed to ensure that it meets the facebook guidelines before it get published on facebook. There are two types of ad on facebook, CPC (cost per click) and CPM (cost per thousand impressions). When you are using the CPC model, you will only pay for the number of clicks you receive and if you are using the CPM model, you will pay for the number of impressions of your ad that are displayed on facebook. If you choose a CPC model, you will need to bid for the unit price for each click on your ad and when you are choosing the CPM model, you will need to bid for every thousand impressions of your ad. The minimum amount for CPC ad (cost per click) is $0.01. The minimum amount for CPM ad (cost per thousand impressions) is $0.02 USD. Beside that, you will also need to set a daily budget or the maximum amount of money you are willing to spend for each day for each campaign you're running on facebook so the facebook ad's system will automatically stop showing your ad once your budget has been met. The minimum daily budget for CPC and CPM is $1.00 USD and your budget must be at least two times the CPC or CPM amount you have specified. For example, if you specify a $1 CPC, then your daily budget must be at least $2. All the payment will be made through credit cards and co-branded debit cards such as Visa, Mastercard, American Express and Discover.

Beside the budget, another thing you will need to consider is which type of ad you want to use in facebook. If you want to get traffic to your website, then a CPC ad is good for you but if you want to promote your own brand or company on facebook, then CPM is more suitable for you. But no matter which type of ad you are using, as a webmaster, your main purpose to buy ad space on facebook is always want to make more money by selling your own product to the facebook users. So to choose the best strategy to promote your product in facebook is what you will really need to think about instead of that few dollars of the daily budget.